Effective innovation for resilient journalism

How can the media reach Generation Z and Generation Alpha with news formats? How can journalism remain relevant in the future?

Community

Working together to improve news and news literacy

New, collaborative formats are needed, in which journalists work together with young target groups to develop new formats or test concepts, gaining a deep understanding of how Generation Z uses the media and the importance of journalism. For this purpose, #UseTheNews Germany is initiating nationwide projects and events, ensuring a permanent transfer of knowledge through the close integration of science and media practice.

For media professionals

Our offers

Competence Centre Young Audiences

The Competence Centre Young Audiences in Hamburg is a practical laboratory that implements pilot projects between media companies and young people, as well as promoting exchange with journalists and researchers.

German network

We facilitate the exchange of ideas between our media partners and young people, as well as with education stakeholders, to develop new ways of promoting news literacy. Get involved!

Newscamps

To get young people excited about journalism and news, and to raise awareness of fact-based information, we organise newscamps with our partners.

Exchange with Gen Z and Alpha

We don't just talk about young people, we talk with them: In our NewZee community, we invite young people interested in media to contribute their own ideas and take part in projects with our partners.

Join our network

Here's why you should join our German speaking #UseTheNews community with your media company:

- Gain new ideas through exclusive webinars and networking meetings

- Joint projects and events to promote news and democracy within a strong network of partners from the media, education and research sectors

- Direct interaction with and access to young target groups